(from a recent email to a customer)

Dear Customer,

The image you attached will work well.  The size of your order was 16 feet wide by 4 feet high.  However, once the image is printed the physical banner can be hung in any orientation.  

Based on your artwork, we have determined that you probably intend your banner to be hung in a landscape (16′ wide x 4′ high) orientation.  The only reason this makes a difference is that we add metal hanging rings (grommets) every two feet along the top and bottom edges.  So in your case, the grommets will be added along what are also the top and bottom of your image.

Based on your artwork, we have also guessed that you would probably like the black to go all the way to the edges of the banner (full bleed).  We use our best judgment for image orientation, bleed options, and other similar details each order to best match what our customer’s intent when ordering.  You can always specify any special instructions you need during the order or afterward by email (please always specify the relevant order # in the subject line).

Does that help you out with your question?  With the great artwork you provided, your banner is going to turn out very well.

You’ll receive another email from us containing a tracking number once your banners are on their way to you.

Best Regards,

Mike, Banner Customer Service